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50 Things Your Customers Wish You Knew
- I don’t need you to be perfect, but I do need to know I can rely on you.
- Telling me what you don’t know makes me trust you.
- It means a lot when you take the time to thank me for my business or a referral.
- You don’t need to do all that much to be a superhero. Just do exactly what you say you will do.
- A friendly voice on the other side of the phone means more than you can imagine.
- Your employees treat me about as well as you treat them.
- I don’t mind spending the money, as long as I feel I’m getting real value.
- My life is really stressful. If you can reduce that stress, you become immensely valuable to me.
- I want to tell you what would make this relationship better for me. Why don’t you ever ask me?
- I don’t understand a lot of the messages you send me. Can you make them clearer?
- My life is very complicated. If you make it easy for me to just buy a simple all-in-one package that I can use without learning anything, I’ll take it and be grateful. (I’ll even pay a premium for it.)
- I want to trust you, but it’s hard for me to trust anyone.
- Once you’ve won my trust and loyalty, the truth is you can screw up once in awhile and I will forgive you. If I don’t think you’re taking me for granted, that is.
- When I refer my friends and you give them exceptional service, that makes me look and feel smart. I love that.
- I spend an awful lot of time being scared to death.
- The wealthier I get, the more I like free stuff.
- A lot of the time, I secretly feel like a lost little kid. I don’t admit it, but I want to be taken care of.
- I’m lousy at admitting I was wrong, but I respect you when you do it.
- I like to get little goodies no one else is getting.
- I don’t understand how to use your Web site, but I can’t admit that because it would make me feel dumb.
- There’s no worse feeling than feeling like I was suckered into trusting you. If I’m screaming at you or one of your employees, that feeling is probably behind it somewhere.
- Our relationship isn’t equal and it never will be.
- I get crazy jealous if I think you love another customer more than you love me.
- I don’t have any interest in your excuses. In fact, I usually don’t notice them at all, and if I do, they annoy me.
- I find myself endlessly fascinating.
- I hate salespeople, but I really like to buy things.
- I only like to communicate over the phone/Web/mail and I hate when you try to make me communicate with you over the mail/phone/Web.
- I want to buy your product, but I need you to help me justify it to myself.
- There’s something in my life I’m afraid of losing. If you can make me feel like you’ve protected it for me, my gratitude will be intense and eternal.
- I’ll give you anything you ask if you can help me not feel silly.
- I want you to do the hard work for me. Even better if I can get all the credit.
- I’d rather do it the convoluted hard way than learn something new.
- I’d love to know something about your product that I could use to brag at a dinner party.
- I have the attention span of a goldfish. Go too long without contacting me and I’ll simply forget you exist.
- Money is no object when it comes to my obsessions.
- What you think you’re good at is not what you’re good at. Ask me, and I’ll tell you what you do better than anyone else.
- I like it when I feel like you’re talking just to me.
- It infuriates me when you answer the phone while I’m talking with you face-to-face.
- Embarrassment scares me more than death.
- I’m lazier than I would ever admit.
- I’m more selfish than I would ever admit.
- I’m more vain than I would ever admit.
- I’m more insecure than I would ever admit.
- Despite all that, I secretly think I’m a better person than most people. Help me believe that and we’ll be fast friends.
- I believe I deserve much more than I’m getting.
- I want to tell you everything you need to know in order to sell to me, but I’m lazy. Make it easy enough and I will. (Especially if you flatter me a little.)
- I don’t know what I want most of the time. You need to figure it out for me.
- I mostly daydream about making life better for myself, but I’ll take action to keep from losing what’s mine.
- I believe that most of what’s wrong in my life is someone else’s fault. Let me keep that cozy illusion and I’ll believe anything you say.
- It really is all about me.
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