Retro

LAB75 started in Frankfurt am Main in 1999 — Marco Bahn, Christian Gangel and Daniel Fort, a studio for digital and analogue product design, audio and visuals. Twenty-seven years later it is a strategic advisory working with startups and enterprises worldwide.

The through-line is craft. Our roots reach back to 8-bit machines and the first generation of digital art, and that lineage still shows: we care how things are made, not just what they do.

Vision

Technology-assisted business models will remove a substantial share of existing intermediaries. Whether the result is greater efficiency and transparency, or merely a change of gatekeeper, depends on execution.

For any organisation, the practical question is whether its value proposition holds when customers can source, compare and transact without it. The follow-on questions are concrete: how the product is used, whether it is needed, what must change in how it is built, and how time to market is reduced without losing market insight.

LAB75's aim is to enable teams to answer these questions with measurable outcomes: an iterative product and customer lifecycle in which design and technology are treated as one system.